About Rodeo Dental
Smile Bigger.
Live Bolder.
Since 2009, we've been on a mission to make quality dental care accessible to everyone.
Our Story
Rodeo Dental & Orthodontics was founded in 2009 with a simple but powerful idea: everyone deserves access to quality dental care, regardless of their insurance status or financial situation.
What started as a single practice in Texas has grown into a network of 50+ locations across Texas, Colorado, and Arizona. But our mission remains the same as it was on day one: to serve our communities with exceptional, affordable dental care delivered by caring professionals.
We're proud to accept Medicaid, CHIP, and most major insurance plans. For those without insurance, we offer flexible payment options and our Rodeo Round-Up Plan. Because we believe that financial barriers should never stand between you and a healthy smile.
By The Numbers
50+
Locations
Across Texas, Colorado, and Arizona
3
States
TX, CO, AZ
65K+
5-Star Reviews
From happy patients
15+
Years
Of trusted dental care
4.7
Star Rating
Average across all locations
🇲🇽
Se Habla Español
Bilingual care at all locations
Our Mission
“To Give Every Family the KEY to Access High-End Dental Care.”
The Mission KEY
Five Blue Ribbons that guide how we deliver accessible, high-end dental care to every family.
Education
Families receive comprehensive information about oral health, enabling them to make informed decisions about their care.
Low Cost
Competitive pricing with flexible payment arrangements so that high-end dental care is within reach for every family.
One Stop Shopping
An integrated facility with all specialists under one roof — general dentistry, orthodontics, pediatric dentistry, and more.
On Demand
Extended hours provide convenient access to care when families need it most.
Patient Experience
Confidence-building through themed celebrations, kid-friendly environments, and a team that makes every visit memorable.
Our 9 Core Values
The principles that shape every interaction, every treatment, and every smile.
Patient Safety is Paramount
Safety is our foundation — every protocol, procedure, and decision puts patient well-being first.
Patient Experience Sets Us Apart
We go beyond clinical care to create warm, memorable visits that patients look forward to.
Tireless Pursuit of Impact
We relentlessly seek ways to improve lives, one smile at a time, in every community we serve.
A TECH Above
We invest in cutting-edge technology to deliver faster, more accurate, and more comfortable treatments.
Power Through Collaboration
Our specialists, dentists, and team members work together seamlessly to deliver comprehensive care.
Perpetual Forward Motion
We never settle — always innovating, learning, and evolving to raise the standard of dental care.
A True WOW Effect
From themed offices to surprise celebrations, we create moments that make patients say WOW.
Smile-DNA™
Every smile is unique. We craft personalized treatment plans tailored to each patient's needs and goals.
#DoTheRightThing
Integrity guides everything we do — for our patients, our team, and our communities.
Our Journey
Rodeo Dental founded with our first location in Texas, driven by a mission to make quality dental care accessible to underserved communities.
Expanded to 10 offices across the Rio Grande Valley, Dallas-Fort Worth, and Houston.
Launched comprehensive orthodontic services, adding braces and clear aligners to our offerings at all locations.
Expanded reach into Colorado and crossed the 30-office milestone, bringing the Rodeo Dental experience to the Denver metro area.
Adapted to serve our communities safely during challenging times, implementing enhanced safety protocols and telehealth consultations.
Expanded into Arizona and reached 40+ locations, while launching community programs including school dental screenings and charity events.
Celebrating over 15 years of service with 50+ locations across 3 states, continuing our mission to make quality dental care accessible to all.
Rodeo Dental founded with our first location in Texas, driven by a mission to make quality dental care accessible to underserved communities.
Expanded to 10 offices across the Rio Grande Valley, Dallas-Fort Worth, and Houston.
Launched comprehensive orthodontic services, adding braces and clear aligners to our offerings at all locations.
Expanded reach into Colorado and crossed the 30-office milestone, bringing the Rodeo Dental experience to the Denver metro area.
Adapted to serve our communities safely during challenging times, implementing enhanced safety protocols and telehealth consultations.
Expanded into Arizona and reached 40+ locations, while launching community programs including school dental screenings and charity events.
Celebrating over 15 years of service with 50+ locations across 3 states, continuing our mission to make quality dental care accessible to all.
Ready to Join the Rodeo Family?
Experience the Rodeo Dental difference at your nearest location.
Give Your Family
The Care They Deserve.
Join 500,000+ families who trust Rodeo Dental for preventive services